An unfortunate occurrence I see too often in some non-profit organizations are people working in the Public Relations department who wouldn’t be able to get their equivalent job outside of their present organization. They just don’t have the skills or experience to make it in the real world of the news media or corporate PR.
Make sure you don’t fall into the trap of only comparing yourself to others within your same organization. Measure yourself against the industry standard of excellence.
Two organizations have good annual conventions that are worth attending—the Society of Professional Journalists (SPJ) and the Public Relations Society of America (PRSA). PRSA even has an Accreditation in Public Relations (APR) that is worth attaining.
Become valuable as a professional to any organization, not just the one you presently work for. Doing so will make you even more valuable in your present position, help you become a sought-after industry expert and teacher, and offer you more career options…should you wish.
Make sure you don’t fall into the trap of only comparing yourself to others within your same organization. Measure yourself against the industry standard of excellence.
Two organizations have good annual conventions that are worth attending—the Society of Professional Journalists (SPJ) and the Public Relations Society of America (PRSA). PRSA even has an Accreditation in Public Relations (APR) that is worth attaining.
Become valuable as a professional to any organization, not just the one you presently work for. Doing so will make you even more valuable in your present position, help you become a sought-after industry expert and teacher, and offer you more career options…should you wish.
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