Frequent readers of this blog my be able to guess where this post is going. Yep — in order to know how to write great press releases, study great press releases.
Visit the website of some Fortune 500 companies or top global companies and review their press releases. Look at the headlines and subheads of each of them. Study lots of different industries — tech, finance, automotive, energy, hospitality, materials, healthcare, etc. Really study the cream of the crop: Apple, Cisco, JPMorgan Chase, HSBC, Barclays, Lexus, Acura, Rolls-Royce, Chevron, Shell, Ritz-Carlton, Pebble Beach, Rio Tinto, Tenet Healthcare, etc. Study the releases of your competitors in your industry, too.
You'll notice that most of the press releases fall into one of the following categories:
—New product
—New executive or board member
—New partnership with another company or charity
—An executive will speak at an upcoming conference
—Releasing a statement on an issue or legislative action
—Marking an emphasis month or day
Visit the website of some Fortune 500 companies or top global companies and review their press releases. Look at the headlines and subheads of each of them. Study lots of different industries — tech, finance, automotive, energy, hospitality, materials, healthcare, etc. Really study the cream of the crop: Apple, Cisco, JPMorgan Chase, HSBC, Barclays, Lexus, Acura, Rolls-Royce, Chevron, Shell, Ritz-Carlton, Pebble Beach, Rio Tinto, Tenet Healthcare, etc. Study the releases of your competitors in your industry, too.
You'll notice that most of the press releases fall into one of the following categories:
—New product
—New executive or board member
—New partnership with another company or charity
—An executive will speak at an upcoming conference
—Releasing a statement on an issue or legislative action
—Marking an emphasis month or day
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